How to set up your Search Console account/Google Webmaster Tools Account?

What Is Google Search Console?

Google Search Console is the new name for Google Webmaster Tools, a name change that makes the tools sound less technical and more inclusive. Search Console is free software provided by Google that reveals information you can’t find anywhere else about your own website.

Three simple steps to set up your Search Console account:

1. Sign in to Search Console (https://www.google.com/webmasters/tools/) with your Google account. If you don’t have a Google account, you’ll need to create one.

2. Once you sign in, click on add a property.

3. Verify that you’re the owner of the site by doing one of the following. Click the “Alternate Methods” tab to view them all.

Method 1: Use your Google Analytics or Google Tag Manager account

If you’ve set up Google Analytics for your website AND you have “administrator” permissions, you can verify your site ownership instantly. This is the preferred method of SEOs and webmasters alike because it’s usually the easiest one. Here’s what to do:

Choose the “Google Analytics” option.
Click the Verify button. That’s the whole procedure. You’re ready to use Google Search Console!

Method 2: Add a meta tag to your website’s HTML

If you have access to edit your site’s HTML code, choose the “HTML tag” option.

Copy the text line that Google displays in the shaded box (beginning with <meta name=). Now open your home page in your preferred website editor and paste that text into the Head section (near the top) of your home page. This creates a new meta tag. Save your changes in the editor program.

Next, back in the Google Search Console setup page, click the Verify button. That’s it!

Method 3: Add a new DNS record

If you cannot use the first two methods, try the “Domain name provider” option.

From the drop-down list, choose the company where you registered your domain name. Then follow the instructions Google gives you, which vary. When you’re finished, click the Verify button.

Method 4: Upload a file to your server

a) Download the HTML verification file.
b) Upload the file under the root directory of your website
c) Click Verify Button

Method 5: Google Tag Manager

The last option for verifying your website works for people who have a Google Tag Manager account (and the “manage” permission). If that’s you, choose the fourth radio button and click the Verify button.

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How to create google analytics account for website?

10 easy steps to to create google analytics account for website

1. Sign in to your Analytics Account https://www.google.com/analytics/

2. Select the Sign Up Button.

3. Click Web site or Mobile app.

4. Under the section called Setting up your Account, enter an Account Name.

5. Under the section called Setting up your property, enter the Website or App Name.

6. (Web only) Enter the Web Site URL.

7. Select an Industry Category.

8. Select the Reporting Time Zone.

9. Under the Data Sharing Settings section, select the settings you want.

10. Click Get Tracking ID.

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How to Rank Your Website Top 10 Positions of Google Search Results?

If you have any problems with getting high rankings in Google Results, Implement the following steps immediately to get better results in SERP.

13 Steps to Get Top 10 Rankings on Google in 2016:

1. Creating SEO Friendly Pages for Relevant Keywords:

Instead of targeting more keywords into single page, you can target relevant keywords into every individual page. Also create the pages with SEO Friendly URL Structure.

Example Keywords:

• SEO Company in India
• Best SEO Company in India
• SEO Company India

Example URL Structure:

• http://www.example.com/Best-SEO-Company-in-India 

2. Meta Tags Optimization:

Your page titles and description are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title and description, which includes the target keywords for that page.

3. H1 Tags Optimization:

You should use the page heading as a H1 and every page should have only one H1 Tag with your target keyword.

4. Breadcrumb Implementation:

This is a section of a webpage which helps users understand their location within the whole website. It is coded by the webmaster and usually appears close to the top of the page. You can infuse the keywords in your Breadcrumb to improve the keywords relevancy.

5. Image Alt Tags and Title Tags:

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can also include Alt Text and Descriptions for your images with relevant keywords to improve your site SEO.

6. Web Content Optimization:

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. Try to keep your keyword density to roughly 2-5%.

7. Internal Link Optimization:

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal.

8. XML Sitemap:

Sitemap is a list of pages on a website that is accessible to all users. An XML sitemap is a way for website owners to tell search engines about all the pages that exist on their website. You target pages should present in XML Sitemap. You check your XML Sitemap http://www.yourwebsite.com/sitempa.xml

9. Submit the XML Sitemap into Google Webmaster Tools:

After creating the XML Sitemap, You should submit your XML Sitemap into Google Webmaster Tools. Follow the below steps to submit your XML Sitemap into your Google Webmaster Tools.

1. Select your site on your Google Search Console home page.
2. Click Crawl.
3. Click Sitemaps.
4. Click ADD/TEST SITEMAP.
5. Type sitemap.xml.
6. Click Submit Sitemap.  

10. Set the Target Region in Google Webmaster Tools:

If you manage one or more websites designed for users in a specific country speaking a specific language, you want to make sure that search results display the relevant language and country version of your pages. Follow the below steps to set the Target Region in Google Webmaster Tools 

1. Go to Google Search Console.
2. Click on the website (property) you want to set geographic target for.
3. On the left, select Search Traffic > International Targeting.
4. Click on the “Country” tab.
5. Select the region you want to target or select “unlisted”
6. Click “Save.”

11. Loading Time Optimisation:

Page speed is a measurement of how fast the content on your page loads. Google has indicated site speed is one of the signals used by its algorithm to rank pages. You can check your website Loading Time in https://developers.google.com/speed/pagespeed/insights/

12. Check the Indexation:

If you have a large number of pages on your website, but Google is only reporting a few of them, it could signify a problem with your site that needs to be addresses. Ensuring that all of your content is properly crawled and indexed is absolutely vital to be listed in search results. Just type site:http://www.yourwbsite.com in Google to check the indexation.

13. Improve the Backlinks:

Backlinks are incoming links to a webpage. When a web page links to any other page, it’s called a backlink. You should have minimum 25 relevant backlinks to your target pages. You can check your page backlinks in your Google Webmaster Tools.

1. On the Webmaster Tools home page, click the site you want.
2. On the Dashboard, click Search Traffic, and then click Links to Your Site.
3. Under Who links the most, click More.
4. Click Download more sample links. If you click Download latest links, you'll see dates as well.

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What is Off Page SEO Techniques?

Off-page SEO is the process of optimizing your web pages outside your website by getting links back to it as the only thing you can do outside your website is to build links back to it. These back links act as a vote to the content of your blog. The more and better votes (links) you can get to your webpage the better it will rank in search results.

7 Great Off-Page SEO Techniques

1. Social Media Engagement

A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.

Top social networking sites:

• http://www.twitter.com/
• http://www.facebook.com/
• http://www.linkedin.com/
• http://www.pinterest.com/
• http://plus.google.com/

2. Social Bookmarking Sites

Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.

Popular and high PR Bookmarking Websites:

• https://delicious.com
• http://stumbleupon.com
• http://slashdot.org
• http://digg.com
• http://diigo.com

3. Article Submission

Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.

Free Article Submission sites:

• http://ezinearticles.com
• http://hubpages.com/
• http://www.sooperarticles.com/

4. Video Submission

If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.

Video sharing sites:

• https://www.youtube.com/
• https://vine.co/
• https://vimeo.com/
• http://www.metacafe.com
• http://www.dailymotion.com/in

5. Image Submission

Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.

Image sharing sites:

• https://www.flickr.com/
• https://instagram.com/
• https://picasa.google.com/
• http://imgur.com/
• https://www.tumblr.com/

6. Infographics Submission

Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.

Infographics Submission Sites:

• http://visual.ly/
• http://www.reddit.com/r/Infographics
• http://submitinfographics.com/
• http://www.infographicsarchive.com/

7. Document Sharing

Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.

Document Sharing Sites:

• http://issuu.com/
• http://www.slideshare.net/
• https://www.scribd.com/
• http://free.yudu.com/

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What is ON Page Optimization in SEO?

On-page SEO is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

7 ON Page Optimization Techniques for Better ranking

1. Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the target keywords for that page.

2. Meta Descriptions

Meta descriptions are an important place to include target keywords for your content, as these are used within the search results when your page is listed.

3. URL Structure

Search engine friendly URLs are one of the most important SEO factors on your site. URLs that include targeted keywords also perform better.

4. Body Tags (H1, H2, H3, H4, etc.)

You should use the page heading as a H1 and every page should have only one H1 Tag. You should use heading tags like h2, h3 and h4 etc to highlight various sub-headings and important points.

5. Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. Try to keep your keyword density to roughly 2-5%.

6. Image Tags

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can also include Alt Text and Descriptions for your images with relevant keywords to improve your site SEO.

7. Internal Linking

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal.

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What are all the types of optimization in SEO?

There are two types of optimization available in SEO.

1. Technical Optimization and ON Page Optimization
2. OFF Page Optimization

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What Is SEO or Search Engine Optimization?

Search engine optimization (SEO) is the process of optimizing a website or a web page to get better results in Search engine Result Page (SERP) in Organic way.

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