How can Content Development Boost your Sales?

More and more customers are shifting from traditional shopping to the online shopping with the spread of digital wave and mobile penetration.  This greatly helps people to reduce the time driving to point of sale and gives them the convenience to shop from wherever they are – be it from home or from their office.

With the advent of web marketing and ecommerce, life has become very easy for customers. Online Content is therefore king and to survive in an increasingly competitive business environment in UAE, businesses hire the services of specialized content development companies, in Dubai to create content for their websites.

What expert content development companies in Dubai do is - examine your business, understand your firm’s unique offerings, and create content that will go work well for you. 

Great content will build trust and allow a customer to interact with you brand and get to know your values.  Be it your sales copy, advertisement, promotional videos, websites, brochures or emailers, content development is the key to creating a great brand and ensuring that you get complete return on investment.  

Some content development companies in Dubai also offer other services including Search Engine Optimization and Search Engine Marketing. Creating great content alone will not suffice you also need to make sure that the content is visible to the right audience and this is where SEO services help you stand out.

SEO agencies can help your website show up in popular search engines ensuring you stand out from your competition.  In an ever changing web world, you have to make sure your content is dynamic, interesting and easily accessible. Only this can help you increase your sales and guarantee you an assured return of investment. 

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How Advertising Agencies Help You Create Effective Advertising Strategies

For most businesses, advertising is the key to success, for in a market filled with thousands of me-too products, there is a real need to stand out from the crowd and let people that your product can solve their problems or meet their needs. 

When a company does not advertise, there is no possibility that anyone in the market will know anything about a business or its unique offerings. People will naturally gravitate towards a known brand that they see being advertised on a regular basis.  While there is always the advantage of word of mouth marketing through people who have used your products or services, it may not quite generate the widespread awareness or recognition of your product or service.  

In a competitive marketing place like Dubai, Advertising Agencies are a plenty. That is owing to the highly competitive market environment here and the huge market of expatriates from all over the world.

These advertising agencies in Dubai employ some of the finest talents to cater to the industry and help brands promote themselves in this highly complex and competitive market. 

Advertising lets potential new customers know that you are in business. People like to know the types of businesses that are close to where they live, especially if they are new to the neighborhood and this is where the role of good advertising agencies in Dubai come to play to help brands position themselves and target the right audience using the right medium at the right time and right location. 

Good advertising can work for your brand when nothing else does. When people see the name of your business over and over again, they will remember the name and when they need a service, they will contact you. Advertising tells the world that you are in business and you are there to offer your services, where you are located, how you can be contacted, and why you are a better choice than your competitors. 

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3D Animation - The Best solution to Revamp your Business and give it the Much Needed Boost

In an increasingly competitive business milieu business owners must think of new ways every day to promote their products or services to the world.  Animated films and advertisements are highly successful way of giving your business a boost, as they enhance the complete entertainment experience of target audience. 3 D Animation allows brands to promote their products in new and innovative ways in the market.

In order to help brands showcase their products or services in the best light, many 3D animation Companies in Dubai offer animation services to help brands promote themselves better and exceed the expectations of their customers.  As a fabulous method to reach out to a mass audience, 3 D Animation industry has a great future and is a lucrative business option for agencies already in the related fields including advertising and branding.

For businesses, customer acquisition is just as important as customer retention, and a sure way to grab their attention and gain visibility is by telling your brand story through animated videos. People love watching animated videos because they tell stories in a fun and easy to digest manner and are also highly shareable.

This sharability factor coupled with the vast reach of the internet, can incredibly increase the visibility of your brand or company.  

Animated videos are a great way to humanize your brand and ultimately build that much needed trust with customers.  Animated videos are the most successful type of video for humanization because you can create a character modelled on your ideal customer. By doing this, people will be motivated to watch your video or promotional message. They will also be able to  relate to your characters, and ultimately become loyal customers

Video content especially 3D Animated videos have the ability to grab the attention of visitors and keep them on your site / watch your promotional message for approximately 6 minutes. It's not just the fun factor of videos that keeps people on your site for longer. Videos also present you as a professional, human and fun company, which encourages people to do business with you.

Give your business the boost it requires with master work done by specialized 3D animation Companies in Dubai.  

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How to set up your Search Console account/Google Webmaster Tools Account?

What Is Google Search Console?

Google Search Console is the new name for Google Webmaster Tools, a name change that makes the tools sound less technical and more inclusive. Search Console is free software provided by Google that reveals information you can’t find anywhere else about your own website.

Three simple steps to set up your Search Console account:

1. Sign in to Search Console (https://www.google.com/webmasters/tools/) with your Google account. If you don’t have a Google account, you’ll need to create one.

2. Once you sign in, click on add a property.

3. Verify that you’re the owner of the site by doing one of the following. Click the “Alternate Methods” tab to view them all.

Method 1: Use your Google Analytics or Google Tag Manager account

If you’ve set up Google Analytics for your website AND you have “administrator” permissions, you can verify your site ownership instantly. This is the preferred method of SEOs and webmasters alike because it’s usually the easiest one. Here’s what to do:

Choose the “Google Analytics” option.
Click the Verify button. That’s the whole procedure. You’re ready to use Google Search Console!

Method 2: Add a meta tag to your website’s HTML

If you have access to edit your site’s HTML code, choose the “HTML tag” option.

Copy the text line that Google displays in the shaded box (beginning with <meta name=). Now open your home page in your preferred website editor and paste that text into the Head section (near the top) of your home page. This creates a new meta tag. Save your changes in the editor program.

Next, back in the Google Search Console setup page, click the Verify button. That’s it!

Method 3: Add a new DNS record

If you cannot use the first two methods, try the “Domain name provider” option.

From the drop-down list, choose the company where you registered your domain name. Then follow the instructions Google gives you, which vary. When you’re finished, click the Verify button.

Method 4: Upload a file to your server

a) Download the HTML verification file.
b) Upload the file under the root directory of your website
c) Click Verify Button

Method 5: Google Tag Manager

The last option for verifying your website works for people who have a Google Tag Manager account (and the “manage” permission). If that’s you, choose the fourth radio button and click the Verify button.

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How to create google analytics account for website?

10 easy steps to to create google analytics account for website

1. Sign in to your Analytics Account https://www.google.com/analytics/

2. Select the Sign Up Button.

3. Click Web site or Mobile app.

4. Under the section called Setting up your Account, enter an Account Name.

5. Under the section called Setting up your property, enter the Website or App Name.

6. (Web only) Enter the Web Site URL.

7. Select an Industry Category.

8. Select the Reporting Time Zone.

9. Under the Data Sharing Settings section, select the settings you want.

10. Click Get Tracking ID.

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